Harvard Deusto Business Research https://www.hdbresearch.com/hdbr <p style="text-align: justify;"><strong>Harvard Deusto Business Research</strong> is an open-access scientific journal that publishes articles of both a theoretical and empirical nature with the intention of contributing to the advancement in the understanding of the phenomena related to business management from any perspective.</p> Harvard Deusto Business Research en-US Harvard Deusto Business Research 2254-6235 <p align="justify">The authors must be able to transfer to Harvard Deusto Business Research the rights to publish the articles. It is the responsibility of the authors to obtain the necessary permissions for the images that are covered by copyright. <br><br>Authors conserve the copyright to their own works. Contributions to Publicaciones Harvard Deusto Business Research are covered by a CC-BY (Creative Commons Attribution 4.0 International Public License) license, which grants open access rights to society. Specifically, the CC-BY license permits any type of use, distribution and changes based on the article, as long as the author and original source are properly acknowledged.</p> Letter from the Managing Editor https://www.hdbresearch.com/hdbr/article/view/277 Josep Maria Altarriba Copyright (c) 2020 Josep Maria Altarriba https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 1 2 10.3926/hdbr.277 Non-profit organization-business value co-creation: conceptualization and scale development https://www.hdbresearch.com/hdbr/article/view/253 <p>The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.</p> Yolanda Díaz-Perdomo Luis Ignacio Álvarez-González María José Sanzo-Pérez Copyright (c) 2020 Yolanda Díaz-Perdomo, Luis Ignacio Álvarez-González, María José Sanzo-Pérez https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 3 19 10.3926/hdbr.253 Empirical Evaluation of the Efficiency of Ecuadorian Banking Sector https://www.hdbresearch.com/hdbr/article/view/256 <p>This research constitutes the measurement of the efficiency of the Ecuadorian banking sector during the periods 1993-1999 and 2000-2018, applying the Data Envelope Analysis methodology, using the CCR and BCC approaches. The fixed asset and operating expense accounts were used as input variables for this purpose. The output variables were accounts receivable, income, investments and total deposits. Data were taken from monthly bulletins submitted by the different decision-making units to the <em>Superintendencia de Bancos del Ecuador</em>. The main findings indicate that the levels of efficiency during the 2000-2018 period were higher than in the 1993-1999 period. On average, during the first period, the banks had an efficiency ratio of 74.31%, according to the CCR approach, and 82.17%, according to the BCC approach. However, the efficiency levels during the second period reached 95.43% and 97.01%, respectively. In addition, the results show that large banks have a higher level of efficiency than smaller banks. However, medium-sized banks have the lowest level of efficiency. It should be noted that the data varies when analyzed according to the CCR approach. Furthermore, efficiency levels are generally associated with factors related to the country’s situation. This research is presented as one of the first studies on the analysis of efficiency in the Ecuadorian banking sector using this method.</p> Jorge Arturo Campoverde Campoverde Gustavo Giovanni Flores Sánchez Katherine Tatiana Coronel Pangol Carlos Armando Romero Galarza Copyright (c) 2020 Jorge Campoverde Campoverde, Gustavo Flores Sánchez, Katherine Coronel Pangol, Armando Romero Galarza https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 20 39 10.3926/hdbr.256 The perception of educational brand capital in the Spanish context: a proposal for measurement with internal stakeholders https://www.hdbresearch.com/hdbr/article/view/265 <p class="p1"><span class="s1">This research was carried out to develop and validate a measurement scale to determine internal stakeholders’ perceptions of university brand capital by internal stakeholders. To this end, the main contributions in the literature related to the study of brand capital and its application in the educational sector were analysed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realised using a sample of 303 valid responses from lecturers at two Spanish universities (one public and one private). In order to validate the proposed construct, the partial least squares method (PLS) has been applied. The results obtained show the significance of all the variables, while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital. </span></p> Javier Casanoves-Boix Pablo Pinazo-Dallenbach José Ricardo Flores-Pérez Copyright (c) 2020 Javier Casanoves-Boix, Pablo Pinazo-Dallenbach, José Ricardo Flores-Pérez https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 40 52 10.3926/hdbr.265 How do servant leaders promote radical innovation? The role of organizational learning capability https://www.hdbresearch.com/hdbr/article/view/264 <p>Through structural equations, this study provides empirical evidence of the positive effect of servant leadership on radical innovation, using organizational learning capability as a mediator variable. The study is based on a sampling frame of 402 Spanish companies, which are characterized by the excellent management of their human resources. 142 different firms participated in the study, and 2 questionnaires were obtained per company. Data were collected between 2010 and 2015. Human resource and innovation managers participated by answering the questionnaires during telephone interviews. All the hypotheses were validated. Servant leadership has a positive effect on organizational learning capability, while the effect of the latter construct on radical innovation is also positive. This study has implications for the literature on leadership, innovation and organizational learning. In addition, it has practical applications, suggesting how to foster innovative organizational performance by improving workplace conditions.</p> Emilio Domínguez-Escrig Francisco Fermín Mallén Broch Rafael Lapiedra Alcamí Ricardo Chiva Gómez Copyright (c) 2020 Emilio Domínguez-Escrig, Francisco Fermín Mallén Broch, Rafael Lapiedra Alcamí, Ricardo Chiva Gómez https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 53 68 10.3926/hdbr.264 Cultural tourism: A methodological approach based on the knowledge of its demand https://www.hdbresearch.com/hdbr/article/view/272 <p class="p1"><span class="s1">The aim of this research is to propose and validate a conceptual model that measures the degree of satisfaction of cultural tourists. The model could help us to better understand this segment of the market and identify factors that explain the degree of customer satisfaction. In terms of methodology, a hypothetical-deductive method has been applied. After reviewing the literature, five hypotheses have been proposed, integrated into an exploratory model. The model has been validated by a structural equations model (SEM) and estimated with data from the Survey on Resident Tourism/FAMILITUR, conducted by the Spanish National Statistics Institute (INE). The results assess the significance of sociocultural variables and tourist experience, and the null influence of satisfaction as a predictor of repeat visits. The model permits confirming a set of appropriate variables to analyze the satisfaction of Spanish internal demand with a cultural motivation, on local trips. Given the growing importance of cultural tourism worldwide, the proposed model can become an interesting tool for the management of the touristic positioning of destinations with a cultural heritage, as it helps us to understand the satisfaction and loyalty of the tourist flow.</span></p> María Dolores Sánchez-Sánchez Carmen De-Pablos-Heredero José Luis Montes-Botella Copyright (c) 2020 María Dolores Sánchez-Sánchez, Carmen De-Pablos-Heredero, José Luis Montes-Botella https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 69 83 10.3926/hdbr.272 Planning and implementation of a study of times and methods in the Packaging Logistics Center (PLC) of industrial gas - analysis and standardization of production https://www.hdbresearch.com/hdbr/article/view/270 <p>The industrial gasification operations sector has transformed the logistics of industrial processes in the production, distribution and supply of gas to customers, as a result of increased demand and market competitiveness. In the health sector, this type of behavior occurs on a daily basis, in order to meet the demand for medical gas (O<sub>2</sub>) supply in hospitals. The present investigation offers a proposal for methodological-investigative-mixed development, in relation to the study of times and methods focused on a gas supply company, in an effort to standardize processes. This is presented in five main phases: 1) Initial production diagnosis, with the analysis of the current productive behavior; 2) characterization and planning of the production proposal of the company being investigated; 3) purification and statistical treatment of information, analysis and sample intervention; 4) matrix construction and generation of production standards; 5) analysis of the results and presentation of the value proposition, through the application of engineering strategies and the cost-benefit ratio. The results obtained from the present investigation made it possible to optimize the operational times of the gas inspection process, filling of rack cylinders and mobile gas pumping by 14.72%, 6.46% and 8.02%, respectively.</p> Gustavo Andrés Araque Mauricio Gómez Vásquez Juan Pablo Vélez Albeiro Suárez Hernández Copyright (c) 2020 Gustavo Andrés Araque, Mauricio Gómez Vásquez, Juan Pablo Vélez, Albeiro Suárez Hernández https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 84 104 10.3926/hdbr.270 Outside Insight https://www.hdbresearch.com/hdbr/article/view/266 Patricia Vargas Portillo Copyright (c) 2020 Patricia Vargas Portillo https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 105 107 10.3926/hdbr.266 Full Issue Vol 9 No 1 (2020) https://www.hdbresearch.com/hdbr/article/view/278 Harvard Deusto Business Research Copyright (c) 2020 Harvard Deusto Business Research https://creativecommons.org/licenses/by/4.0 2020-06-04 2020-06-04 9 1 1 107 10.3926/hdbr.278