Training in Values as an Incubator for Sustainability Attitudes

Juan Manuel Pineda-Albaladejo, Francisco J. Moya-Faz, Jorge López Puga


Following the proposals arising from the Schwartz model on the cognitive representationsof human needs expressed in his Theory of Values, instrumental values and terminalvalues, which are vital for understanding and entrepreneurship behavior, we have engagedin a critical review of this model and the types of values. We go on to examine the academiccurriculum of ethical and moral profiles as promoters of sustainable attitude values in orderto contribute an integrated and updated option to the academic world.

Palabras clave

Values, attitudes, entrepreneurship, entrepreneur, sustainability, sustainable entrepreneur

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Harvard Deusto Business Research, 2012-2017

ISSN: 2254-6235