Training in Values as an Incubator for Sustainability Attitudes

  • Juan Manuel Pineda-Albaladejo Escuela Internacional de Doctorado (EIDUCAM) Universidad Católica de Murcia (UCAM)
  • Francisco J. Moya-Faz Universidad Católica de Murcia
  • Jorge López Puga Universidad Católica de Murcia

Abstract

Following the proposals arising from the Schwartz model on the cognitive representationsof human needs expressed in his Theory of Values, instrumental values and terminalvalues, which are vital for understanding and entrepreneurship behavior, we have engagedin a critical review of this model and the types of values. We go on to examine the academiccurriculum of ethical and moral profiles as promoters of sustainable attitude values in orderto contribute an integrated and updated option to the academic world.

Author Biographies

Juan Manuel Pineda-Albaladejo, Escuela Internacional de Doctorado (EIDUCAM) Universidad Católica de Murcia (UCAM)

Psy, PhDs.

Francisco J. Moya-Faz, Universidad Católica de Murcia
Psy, PhD.
Jorge López Puga, Universidad Católica de Murcia
Psy, PhD.
Published
2017-10-25
How to Cite
Pineda-Albaladejo, J., Moya-Faz, F., & López Puga, J. (2017). Training in Values as an Incubator for Sustainability Attitudes. Harvard Deusto Business Research, 6(2), 133-140. doi:10.3926/hdbr.84
Section
Articles

Keywords

Values, attitudes, entrepreneurship, entrepreneur, sustainability, sustainable entrepreneur