Training in Values as an Incubator for Sustainability Attitudes

Juan Manuel Pineda-Albaladejo, Francisco J. Moya-Faz, Jorge López Puga

Resumen


Following the proposals arising from the Schwartz model on the cognitive representationsof human needs expressed in his Theory of Values, instrumental values and terminalvalues, which are vital for understanding and entrepreneurship behavior, we have engagedin a critical review of this model and the types of values. We go on to examine the academiccurriculum of ethical and moral profiles as promoters of sustainable attitude values in orderto contribute an integrated and updated option to the academic world.


Palabras clave


Values, attitudes, entrepreneurship, entrepreneur, sustainability, sustainable entrepreneur

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Harvard Deusto Business Research, 2012-2017

ISSN: 2254-6235