Sistema de indicadores para la gestión sostenible de un destino turístico: aplicación a la Costa Brava centro

  • Jordi Balagué i Canadell Universitat de Girona
  • Ferrán Navinés Badal Universitat de Girona

Abstract

Strategic management is based upon a performance measurement system that allows gearing decision making towards accomplishing the established objectives. In a changing economic situation, the measurement of the effects of tourism is fundamental in order to know the efficiency and sustainability of that industry and of the territory in which takes place its activity. We propose a performance measurement system for the sustainable management of a tourism destination, so it will support the adoption of public policies and their follow-up, and as an instrument that will promote the responsible participation of the stakeholders with stakes in the destination. In accordance with the guidelines of the Agenda for a sustainable and competitive European tourism, we design a system based on the identification of the axes over which hinges the success of the management of tourism destinations, taking into account the long-term sustainability of this activity. We position the performance measurement system, and especially the balanced scorecard, as a support tool for the strategic planning of destinations. To the extent that this is possible, the performance measures are selected and structured according to the patterns of the balanced scorecard. Finally, we apply the conceptual model to the central Costa Brava.

Author Biographies

Jordi Balagué i Canadell, Universitat de Girona

Profesor de la Universitat de Girona y miembro del Grupo de Investigación GRADIENT de la Universitat de Girona.

Ferrán Navinés Badal, Universitat de Girona

Profesor de la Escuela Oficial de Turismo de la Universitat de Girona, asesor económico del Consell Econòmic i Social de

les Illes Balears y miembro del Grupo de Investigación GRADIENT de la Universitat de Girona.
Published
2013-01-07
How to Cite
Balagué i Canadell, J., & Navinés Badal, F. (2013). Sistema de indicadores para la gestión sostenible de un destino turístico: aplicación a la Costa Brava centro. Harvard Deusto Business Research, 1(2), 132-146. doi:10.3926/hdbr.27
Section
Articles

Keywords

performance measurement systems; tourism management destinations; sustainability; balanced scorecard; Costa Brava