Growth Strategies for Law Firms
Law firms that grow intensively can experience problems maintaining strategic focus, structural alignment and personnel balance. This article proposes a process through which management can plan a law firm´s future, by defining a strategy and choosing a growth avenue. We describe four growth strategies and use benchmarks of a sample of 150 law firms stemming from all Latin America to describe the typical leverage and growth levels found in the region.
Keywordsdifferentiation strategies; growth strategies; law firms; service firms; leverage in services
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