Growth Strategies for Law Firms

  • Niels Ketelhöhn INCAE Business School
  • Octavio Martínez Argüello INCAE Business School


Law firms that grow intensively can experience problems maintaining strategic focus, structural alignment and personnel balance.  This article proposes a process through which management can plan a law firm´s future, by defining a strategy and choosing a growth avenue. We describe four growth strategies and use benchmarks of a sample of 150 law firms stemming from all Latin America to describe the typical leverage and growth levels found in the region.

Author Biographies

Niels Ketelhöhn, INCAE Business School

Professor of Strategy and Competitiveness and director of the Research Center at the INCAE Business School. Nicaragua.

Octavio Martínez Argüello, INCAE Business School

Professor of Business Strategy at INCAE Business School. Nicaragua.

How to Cite
Ketelhöhn, N., & Martínez Argüello, O. (2018). Growth Strategies for Law Firms. Harvard Deusto Business Research, 7(1), 47-58. doi:10.3926/hdbr.133


differentiation strategies; growth strategies; law firms; service firms; leverage in services